SMS masking is a service that replaces the sender's phone number with a custom sender ID, such as a business name or a short code, to protect the sender's identity. This ensures that recipients see a branded or recognizable name instead of a personal number. It's commonly used by businesses for marketing campaigns, transaction alerts, and customer service communications, providing a professional and secure way to engage with customers.
SMS masking provides a range of advantages that help businesses communicate more effectively and securely with their customers.
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